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The Decline Stage of the Product Life Cycle: Reasons & Examples

Discover the decline stage of the product life cycle and learn how to avoid or escape it to sustain consumer interest and profitability.

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Monadic Testing: A Survey Methodology for Concept Tests

Learn how monadic survey methodologies can provide clear, strategic direction on your product development process.

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A Guide to Competitive Analysis & How to Outperform Your Competitors

Learn all about competitive analysis and its frameworks along with a step-by-step guide to conduct competitive analysis and outperform your competitors.

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How to Determine Market Potential of a Product (The 2022 Guide)

How do you determine the market potential, or demand for a product of service? Learn the basics and beyond from the experts at Starlight Analytics.

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Market Growth: Tap into Your Full Market Potential

Market growth rate is the change in a market’s size over a given period, typically expressed as a positive or negative percentage.

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What Is A Sample Size? A Guide to Market Research Sample Sizes

We pull the curtain back on what you need to know about market research sample sizes from the terminology you will encounter, what factors will affect your budgeting expectations, and why sometimes you simply need to embrace the grey area and press ahead.

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Fuel your innovation with data - Custom AI-powered Research

Need fresh innovation ideas? Read more about our custom AI-powered methods that generate + prioritize new product ideas for your innovation pipeline.

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