The Decline Stage of the Product Life Cycle: Reasons & Examples
Discover the decline stage of the product life cycle and learn how to avoid or escape it to sustain consumer interest and profitability.
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Starlight Blog
Moments of Truth: Building Brand Loyalty Among Your Customers
Learn about the four discrete Moments of Truth and how they influence a customer’s perception of—and loyalty to—your brand.
Read moreA Comprehensive Guide to Survey Research Methodologies
The comprehensive guide to survey research methodologies covers all about survey research, its types, common uses, and the steps to design a great survey.
Read moreTime to Market: What Is TTM and Why Is It So Important?
Learn how you can improve the success of your brand’s product launch by nailing down an effective time to market (TTM) strategy.
Read moreComprehensive Guide to Consumer Decision Making
Discover the five steps consumers follow when evaluating a purchase decision.
Read moreFour Critical Pieces of Market Research Your Investors Expect to See
Investors, banks, and venture capitalists understand that a sure thing doesn’t exist but it does not stop them asking for a tangible guarantee. For all the charisma anyone can offer, effective market research carries more weight as you can detail what value you are bringing to the market, who the obtainable market is, how you reach them and what weaknesses exist within your potential competition.
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