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The Decline Stage of the Product Life Cycle: Reasons & Examples

Discover the decline stage of the product life cycle and learn how to avoid or escape it to sustain consumer interest and profitability.

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Real-Life Voice of Customer Examples & Takeaways

Voice of Customer (VoC) is a market research term that describes customer experiences, expectations, and needs.

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What is Product Positioning? (Examples and Strategies)

Launching a new product is a long and arduous process. Learn how to define and differentiate your product for maximum success with a product positioning strategy.

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Customer Feedback Loop: How to Close It & Increase Revenue

An effective customer feedback loop is key to increased customer loyalty and revenue. Eliminate churn with these pro tips from the experts at Starlight.

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How to Identify Barriers to Purchase (and Crush Revenue Goals!)

Learn how to identify and remove barriers to purchase to improve conversion rates and increase revenue.

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Voice of Customer Analysis: How to Do it & Why It Matters

Learn how to use VoC analytics to set the foundations for future customer-centric strategies. Doing so can greatly improve customer retention & conversion.

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Total Addressable Market (TAM) & Its Emerging Importance

Learn how to define your Total Addressable Market (TAM) and why it’s critical for new and established businesses alike.

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