Starlight Blog

Learn how you can leverage consumer insights to improve your position in the market and discover valuable information about your customers.

A/B testing is a technique that tests two versions of something in different groups. Learn more about making data-driven decisions with A/B testing.

While there are many self-evident reasons why market research matters, they all tend to center around one hidden reason: your intuition is not always right. By recognizing these implicit biases, and regularly challenging your intuition, you open yourself up to new business opportunities, and insights about your market + customers that run counter to your gut.

Tired of playing the guessing game with your pricing strategy? Learn the 101 of price testing and how to do it the right way with Starlight Analytics.

Need real-time feedback on your product or marketing idea? Concept testing helps you gauge customer acceptance + willingness to purchase your product before you go-to-market.

Learn about the four discrete Moments of Truth and how they influence a customer’s perception of—and loyalty to—your brand.