While there are many self-evident reasons why market research matters, they all tend to center around one hidden reason: your intuition is not always right. By recognizing these implicit biases, and regularly challenging your intuition, you open yourself up to new business opportunities, and insights about your market + customers that run counter to your gut.

Need real-time feedback on your product or marketing idea? Concept testing helps you gauge customer acceptance + willingness to purchase your product before you go-to-market.

Learn about the four discrete Moments of Truth and how they influence a customer’s perception of—and loyalty to—your brand.

The comprehensive guide to survey research methodologies covers all about survey research, its types, common uses, and the steps to design a great survey.

Learn how you can improve the success of your brand’s product launch by nailing down an effective time to market (TTM) strategy.

Investors, banks, and venture capitalists understand that a sure thing doesn’t exist but it does not stop them asking for a tangible guarantee. For all the charisma anyone can offer, effective market research carries more weight as you can detail what value you are bringing to the market, who the obtainable market is, how you reach them and what weaknesses exist within your potential competition.